Conversational Marketing
What is conversational marketing?
Conversational marketing is a real-time, two-way dialogue with customers using chatbots, live chat, or messaging apps to engage, qualify leads, and provide personalized experiences.
How can conversational marketing help my business?
It improves customer engagement, shortens sales cycles, and increases lead generation by offering immediate, personalized communication.
Do I need to remove all lead capture forms to use conversational marketing?
No, you can use conversational tools alongside traditional forms, offering prospects multiple ways to engage.
How do I measure conversational marketing success?
Track leads captured, meetings booked, revenue influenced, and customer engagement through platform dashboards.
What channels do you use for conversational marketing?
We utilize various channels depending on your audience and goals, including website live chat, chatbots integrated with your website and social media, and direct messaging platforms.
Can conversational marketing support customer service?
Yes, chatbots and live chat can handle support queries and escalate to human agents when needed.